Who We Are
Founder of GFB
Elle Hall
In 2012, I had the degrees, the promotions, and the house — but zero fulfillment. I was 25, overworked, underpaid, and stuck in a cubicle I called a corporate jail cell. I knew deep down I was meant for more: more freedom, more purpose, more impact.
Raised by financially savvy parents, I grew up talking about money at the dinner table. But it wasn’t until I saw my friends and peers — smart, educated women — struggling with money that my purpose truly clicked: to help women master their finances so they can live life on their own terms.
I paid off debt, saved aggressively, and walked away from corporate to pursue my passion. Now, I coach women to do the same through my signature system:
GFB Academy™ — a step-by-step path to financial freedom, confidence, and clarity.
Today, I’m living proof that when women get in control of their money, everything changes. And I’m here to help you do the same — with a whole lot of real talk, strategy, and sisterhood.
Ready to level up your life and finally start living on your terms? Let’s make your money move, Sis.
Our Team
Rosa is the engine behind the magic at Girlfriend’s Budget. With a passion for helping women thrive financially, she keeps everything flowing seamlessly behind the scenes—from project management and team coordination to marketing execution. Rosa’s commitment to excellence keeps the brand organized, aligned, and always pushing forward. Her attention to detail and deep belief in the mission make her an irreplaceable part of the movement. If something needs to get done, Rosa's already on it—with a plan, a spreadsheet, and a smile. She is the quiet force that ensures Girlfriend’s Budget shows up strong, every time.
Rosa Mejia
Marketing +
Operations Manager
Vicki is the creative tech brain behind Girlfriend’s Budget’s digital presence. As our Digital Systems and Design Coordinator, she merges eye-catching design with seamless functionality—making sure that what you see not only looks amazing but works exactly how it should. From revamping and maintaining our website to making sure systems are properly integrated and optimized, Vicki ensures every digital touchpoint runs smoothly and feels on-brand. Her thoughtful design approach and tech-savvy mindset help bring the vision to life while keeping everything connected behind the scenes. With Vicki on the team, beauty meets functionality—every single time.
Vicki Gomez
Digital Systems +
Design Coordinator
